Audemars Piguet

A site tracing the heritage of the Maison. Immersive in form, encyclopaedic in use, it holds the depth of the archive without turning it into a museum: everything is there to be explored, and everything is there to be found. The experience is as rich as the brand it comes from.


Made at Publicis Luxe

Art Direction

Interactive design

User Experience

User Interface

Motion Design

Pierre Nguyen

Creative Director and Designer

Brand + Digital

Audemars Piguet

Art Direction

Interactive design

User Experience

User Interface

Motion Design

A site tracing the heritage of the Maison. Immersive in form, encyclopaedic in use, it holds the depth of the archive without turning it into a museum: everything is there to be explored, and everything is there to be found. The experience is as rich as the brand it comes from.


Made at Publicis Luxe

Pierre Nguyen

Creative Director and Designer

Brand + Digital

Audemars Piguet

Art Direction

Interactive design

User Experience

User Interface

Motion Design

A site tracing the heritage of the Maison. Immersive in form, encyclopaedic in use, it holds the depth of the archive without turning it into a museum: everything is there to be explored, and everything is there to be found. The experience is as rich as the brand it comes from.


Made at Publicis Luxe